It is, perhaps, moderately useful as a small office backup device, assuming it is priced competitively against all the other external hard drives out there. There is nothing novel or innovative in this. “Apollo marks a significant moment for Promise, but it is just the beginning as we are creating a complete family of cloud appliances to meet the diverse needs of all our users.” MyPOVĭo you need to ask? My view is obvious. “We are proud to offer consumers a personal cloud appliance that provides an easier, safer way to store and share their photos, videos and files with their family, friends, and colleagues,” said James Lee, CEO of Promise Technology. Not wanting to concede any of the glaringly wrong things with this product, Promise shouts from the rooftops how valuable this is: The cost saving one I'll grudgingly accept, but cloud storage is pretty cheap on the scale of things. If capacity is an issue, I've not heard of anyone maxing out their Dropbox or other cloud storage vendor's capacity. If Promise really wants to resolve the issue around storage space on devices, then surely creating another device (notwithstanding that it is a standalone one) is counter intuitive, no? If Promise really wants to move the needle on remote access, you'd think that a cloud file storage solution would be the easiest way to do so. The press release articulates a bewildering array of selling points: the fact that Apollo will help ease up space on phones, tablets and laptops the fact that (shock, horror) users can access their data remotely the fact that there is lots of capacity here (4 TB for those who were interested) and finally, the fact that, once purchased, there is no ongoing cost with Apollo. We'll just dig right in and look at what Apollo is trying to offer here. I also won't point out that previous attempts to redefine an external hard drive as anything other than the humdrum thing it really is have failed. I won't quibble or point out that Western Digital and Synology have similar personal cloud products and have done for a decade or so. According to Promise, unlike current market products, Apollo is the first to let families, small business, home offices or workgroups easily and privately store and share their digital content. The idea of Apollo is to let individual users, and their circle of friends and family, have control over the storing and accessing of digital content from their own private space. Of course, cloud is all the rage so now it's a personal cloud.
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